Brief: Heading into the competitive fourth quarter for the CE category, SONY was charged with coming up with a breakthrough campaign and narrative that positioned their products as core to creativity, and the season of giving.
Solution:
Condé Nast and SONY created an extended video series on Love to Give, the brand’s creative platform, featuring icons from multiple disciplines who not only represented the creative expression of the given technology, but also positioned SONY alongside voices that helped elevate the brand.
Partnering with Fabien Cousteau, Nigel Barker, Ryan Leslie and more, Condé Nast and SONY told the story of how SONY products connected creators with creative expression, and the people that are most important to them, encouraging consumers everywhere to Share the Season. Share SONY.
Winner, “Best Electronics Online Video,” 2013 Internet Advertising Competition
