THE ASK
Design-conscious consumers enjoy yogurt as a healthy treat. Fage partnered with Condé Nast Media Group to reach fashionable women through content they craved, highlighting the brand’s new fruit mix-in offering. Custom creative that cleverly mirrored the brand creative turned Fage’s ad into a spread that used readers’ passion points to whip up brand awareness and desire.
THE SOLUTION
The impactful Split From Ordinary campaign prompted readers to see Fage in a new light by pairing delicious Fage flavors with stylish everyday items—makeup, accessories, and tech products. Readers visualized how Fage could add excitement to their day while being a part of their ordinary routine.
