THE ASK
Position Revlon as a “Provocateur of Women” who inspires and empowers women to live bold, glamorous lives through
- Partnership that elevates and amplifies Revlon’s brand messaging as the “Provocateur of Women” across Condé Nast’s print and digital portfolio
- Differentiating Revlon from competitors by celebrating bold, glamorous women who have achieved success in their career by challenging the norm
- Telling the provocative stories of women through editorial and bespoke content programs
THE SOLUTION
Bold Moves united Condé Nast’s storied lifestyle and beauty authority with Revlon’s mission to provoke and inspire women to live boldly and discover their own daring nature through editorial sponsorship of Step Into My Office - a custom CNE series featuring Glamour’s Editor in Chief Cindi Leive as she interviews daring, successful women.
In addition to being incorporated into the series' editorial promotion, Revlon will amplify its Bold Moves messaging across CN platforms and channels through custom creative featuring talent, Diablo Cody from the editorial series.
A Partnership that elevates and amplifies Revlon’s “Bold Moves” elevated and amplified Revlon’s messaging across Condé Nast’s print and digital portfolio through mobile, desktop and social channels.
